Ethical Fashion FAQ

A while ago I was asked for some 'ethical fashion advice' by a lovely reader on twitter, so I thought it was about time that I put together this post to hopefully answer some questions surrounding ethical fashion. This post is quite long, but there's a lot of information to share, so bear with me.

You can check out my 'ethical shopping guide' for a list of brands I consider to be the best for ethical fashion in the UK.


Depending on what's most important to you will depend on which companies you support. If, like me, you just want to support brands that are making an effort to creative positive change in the fashion industry, then you'll have plenty of choice. If you're specifically passionate about vegan, cruelty free clothing and animal right, then there will be smaller, more specific options for you. Same goes for human rights, sustainability, environmental impact, or political issues. is probably you're best bet for finding out who offers products specific to your needs. You simply click a guide, and then use the sliders to determine which categories are of most or least importance to you, and it scores the brands out of 20, so you know which is most likely to meet your needs. 

Research is a good starting place, but it's never nice to start buying from someone, to then find out they're not as ethical as you think they are. Research companies individually and then you can determine case by case whether or not they're a company that you, personally, are happy about supporting. It's all about you, so don't be swayed by what others recommend, or criticize. You have to do the research and make the decisions yourself. Here are some other handy resources to get you started: Guardian Ethical Fashion Directory, Ethical Fashion Forum, Guardian Article on Ethical High Street Brands, Bangladesh Safety Accord Signatories, Clean Clothes Campaign, The Ethical Company Organisation


Know that buying from dedicated ethical brands it's going to be a bit more expensive than many high street stores - it has to be. If the garment workers are to get a fair wage, and work in safe conditions, then the cost of the garment is going to be more. It also costs more to get organic and sustainable materials. The bright side is that you know you're clothes will be high quality and handled with care. It's less expensive than buying designer, and no more expensive than the likes of Zara and Topshop. If you're savvy, you can usually get some gorgeous pieces in the sales.

If you really can't afford the price tag, there are ways of buying ethically at low prices. Charity shops, vintage shops and thrift stores usually come with much lower prices. If you're not used to buying 'second hand' and the idea repels you, then you might be interested to know that some charity shops provide brand new clothing donated straight from High Street stores. The British Red Cross, for instance, has an 'Encore' initiative which sells brand-new factory seconds or surplus clothing from high street stores such as H&M. That way, you still get lovely NEW clothing, but at a much cheaper price, and you're helping out a charity.


If you read the article on ethical high street brands then you'll find that some high street shops are making steps to becoming more ethical - New Look have been accredited by the ethical company organisation, H&M have a 'Conscious Collection' promoting use of sustainable materials, and Topshop have a range of clothes 'Made In Britain' and their parent company has made promises to improve environmental impact company-wide. Supporting changes like this will hopefully encourage more brands to do the same, which would be a huge step in the right direction for the fashion industry. Only by demanding more ethical clothing and supporting ethical brands will we see an improvement. Several high street brands have signed the Bangladesh Safety Accord following the factory collapse last year, but I believe more still has to be done.

Like I said, check out my ethical shopping guide for more information, or leave a comment with any questions. 

I hope this helped, have a great day.

Lovelula Beauty Box - April 2014

I've been so busy this past week I haven't been able to take photos of my most recent beauty box but I thought I'd still share with you a little review of what I got. 
REN Rosa Centifolia Express Make-Up Remover
I've been using this all week and I've fallen in love with it. It's amazing, it's creamy and moisturizing, with a very subtle fragrance and it's gentle around the eyes. It works a treat and I think it might be my go-to make-up remover from now on, so I'm really happy with that.

UNE Absoloute Black Kohl Eye Pencil
This is another product that I absolutely love, and I think it's got me hooked. A very pigmented, long lasting and easy to apply pencil. It makes it simple to create a cat-eye or winged look and it doesn't budge or bleed. I haven't used a natural pencil that does so well, and the color is even darker (and in my opinion, better) than the liquid eyeliner I currently use.

FIGS & ROUGE Mocha Orange Lip Tint
This stuff smells so delicious. It makes the lips soft and smooth, but I found it to have a bit of a chemically taste which I didn't like. I'm not sure how much it 'tints' the lips but it certainly does add a nice shimmer. I'm gonna keep this one in my handbag to add a little sparkle to my make-up when I'm out and about.

JANE IREDALE Glow Time Mineral BB Cream
I haven't had the chance to use this yet and it's not a product I would choose for myself naturally as I don't wear any kind of foundation, tinted moisturizer or BB cream in day-to-day life. Plus, the sample that I got was in a much darker shade than I know would suit me, but I'm still going to give it a go (maybe in the summer when I have a tan) and see how the consistency and effect of the cream is.

SANTE Shower jel in Coconut Dream and Goji Powder
I haven't given any of these a go yet either but the scents are lovely and the sample is perfect for putting in my suitcase for a trip away. 

So there you go.
Let me know if you've used, or want to use, any of these products.

I hope you're having an awesome day. 

People Tree - Atelier Collection

Ethical fashion brand People Tree have launched their new capsule collection 'Atelier', which features classic evening wear for a gorgeous minimalistic look. The luxurious collection debuted at London Fashion Week and is handwoven from 100% fair trade fabric and organic cotton.

I love the monochrome, and the beautiful intricate detailing. This is one of their more expensive collections but I can't help but fall in love with the contemporary but classic cuts. I'd have to say my favorite look is the  the white pencil skirt and boxy rose-detail shirt.

Check out the collection and let me know what you think.

I hope you're having an awesome day.

Celebrating springtime

Scott and I went for a lovely walk around the loch the other day, despite the fact it was raining, cause all the lovely flowers are coming out to bloom. It was a lovely wee morning, I really enjoyed just looking at all of nature coming alive and breathing in the lovely crisp spring air. I did not like the fact that the rain made my hair frizzy, but hey, what can you do.

Spring Spring Spring Spring Spring Spring Spring Spring Spring Spring

It's been a hard winter, and I could feel myself getting emotionally heavier each day. My yoga teacher taught us a meditation to help clear out the emotional cobwebs, so I'm going to try to practice that all this month. Hopefully I'll be able to shed my winter blues & embrace rebirth in spring.

I hope you're all having an awesome day x


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